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Shopify & Ecommerce

We create and evolve ecommerce for growth.

From Shopify storefronts and conversion improvements to custom apps, integrations and completely bespoke ecommerce platforms.

Shopify Partner since 2013 Experience built over 20 years
Shopify Plus Partner

Blakely Clothing

Shopify Experts

Shopify, from storefront to the systems behind it.

We have worked continuously in the Shopify ecosystem since 2013, supporting brands at very different stages of growth.

Shopify Plus Partner

Our services include

  • Design & UX
  • Custom Shopify development
  • Strategy & consultancy
  • B2C/DTC, B2B & wholesale
  • Platform migrations
  • Search & merchandising
  • International ecommerce
  • Performance & conversion
  • Subscriptions
  • Integrations & custom apps

Our capability extends well beyond the storefront.

We build custom Shopify apps, integrations and bespoke tools around the specific needs of the business, connecting Shopify with the systems, data and processes around it.

After launch, we stay involved. We support the day-to-day, help plan what comes next, advise where time and budget are best spent, and implement improvements as the business grows.

Fairfax & Favor suede riding boot, showing the tassel zip detail

Fairfax & Favor

More than 13 years working together as Fairfax & Favor grew from startup into a £50m+ ecommerce brand.

See our Fairfax & Favor work
Blakely Shopify storefront on two phones

Blakely Clothing

Shopify storefront development, custom apps, internationalisation, performance and conversion improvements at every stage.

See our Blakely Clothing work

Connecting to the wider ecommerce ecosystem

We work with the platforms around Shopify every day, helping clients choose, integrate and get more from the technology their ecommerce operation depends on - from email, search and reviews to subscriptions, payments, loyalty and fulfilment, connecting them cleanly.

Selected partners & platforms we integrate

  • Shopify Plus
  • Klaviyo
  • Klarna
  • Brightpearl
  • Recharge
  • Yotpo
  • Global-e
  • Nosto
  • Gorgias
  • Algolia

Every detail matters

The advantage comes from better journeys.

Ecommerce continues to move quickly, with AI creating new ways to build, analyse, automate and improve.

The gains comes from improved journeys, stronger creative, faster experiences, smarter merchandising, useful functionality and the small improvements that add up over time.

We bring more than 20 years of ecommerce, design and development experience to that opportunity, alongside the new capability AI gives us.

AI gives us more capability.

Experience helps us know what to do with it.

We can use AI to explore products, searches, reviews, enquiries, analytics and customer behaviour at a scale that wasn't practical before, helping uncover patterns and opportunities worth investigating.

The value is in asking the right questions, judging what matters and turning useful findings into action.

Build what you actually need

Sometimes bespoke makes better business sense.

For common requirements, established platforms can be excellent value. When your business operation is more unique or complex, a custom build can be a better long-term decision.

We can create software around your workflow, your integrations and the functionality you actually need, without paying indefinitely for a much larger product or a stack of monthly subscriptions.

That might be a custom Shopify app, an internal tool, a specialist integration or an entirely bespoke ecommerce platform.

We consider the commercial case as well as the technical one, then recommend the approach that makes sense.

Warehouse of Willow Direct hamper baskets ready for wholesale orders

Willow Direct

A bespoke ecommerce platform built around Willow Direct's operational requirements and wholesale customers.

See our Willow Direct work

Built for what comes next

New possibilities.
The same responsibility.

Search and discovery are changing

Traditional SEO remains important, but customers are increasingly discovering products and brands through AI-powered search and answer engines too.

We consider SEO, AEO and GEO together, helping make products, content and brand information clear, structured and useful wherever customers are looking.

Strong technical foundations still matter. So do useful content, structured data, accurate product information and genuine authority.

We take responsibility for what we build

We use AI where it gives us more capability, but it doesn’t change who is responsible for the result.

Code is reviewed, tested and checked by experienced developers before it is deployed, just as we would review work produced by another member of the team.

With Shopify, the core platform infrastructure and much of its security is managed by Shopify. We take responsibility for the themes, custom apps, integrations and functionality we add.

For bespoke ecommerce applications, we manage the wider environment too, including UK hosting, restricted server access, monitoring, encrypted remote backups, security updates and ongoing maintenance.

AI can assist the work, but responsibility remains ours.

Start a conversation

What could work better?

A complete rebuild, a particular problem or an opportunity you want to explore.

Tell us what you want to change.

Talk to TRS